Clik here to view.
Social Marketing vs. Social Change Marketing
In an earlier post, I clarified how social marketing differentiates itself from social media marketing. Now, I am asking for your thoughts on how the term social marketing relates to the term social...
View ArticleClik here to view.
Indeed, there is a Social Marketing Wiki…
Upon my flight into Baltimore the other day, I read an interesting US Airways Magazine article in its Digital Life Section titled: For Change, Use a Wiki. This particular article for some odd reason, I...
View ArticleClik here to view.
Health Promotion Policy is 20/20
As they say, ‘Hindsight is 20/20.’ However, social marketing thought leader extraordinaire and fellow social marketing blogger at On Social Marketing and Social Change, Craig Lefebvre, is hoping that...
View ArticleClik here to view.
6 Would-be-Conversations with 6 Wonder-Bloggers I’d Love to Meet
1. Guy Kawasaki: I just started reading Guy’s book “The Art of the Start,” and already, I’m hooked and have developed my mantra. Thank you to my boss for recommending it. (We’ll see if my boss keeps up...
View ArticleClik here to view.
The Social Marketing Blogosphere Continues to Expand: Welcome Mike Newton-Ward
I am excited to announce the addition of a great social marketing voice to the blogosphere, Mike Newton-Ward at Social Marketing Panorama, where he hopes to offer a 360-view of social marketing. My...
View ArticleClik here to view.
Live from the World Social Marketing Conference: Recap 1
Awestruck, inspred, and amazed, I am reporting live from the World Social Marketing Conference here in Brighton, England. There are so many great and brillant minds present here with over 700+...
View ArticleClik here to view.
The Purpose Driven Campaign: Social Marketing as the Possible Link Between...
After reflecting from the World Social Marketing Conference (which I promise updates eventually) and reading Craig Lefebvre’s recent post “Social Marketing: Hard Power and Soft Power in Social Change,”...
View Article
